Search Engine Marketing – What It Is and How Your Business Can Benefit From It

Posted on September 3, 2010 by admin

Simply put, Search Engine Marketing or SEM is the fastest, most powerful, highly-targeted, most dynamic, highly-measurable and most cost-effective marketing strategy that can give your business the power to reach potential customers anywhere in the world anytime for a little as USD $0.05 cost per customer acquisition or even for free!


Search Engine Marketing or SEM is about making sure that your Web site appears on the top 20 of search results every time potential customers search for whatever products and/or services that you offer on any of the major Search Engines including Google, Yahoo and MSN which collectively accounts for over 90% of all Search Engine originating traffic.


There are of course other smaller Search Engines that focus on niche industries such as Kayak (www.kayak.com Travel Search Engine) and country-specific Search Engines like Baidu (www.baidu.com) which is very popular in China.


How Popular Are Search Engines?


A study last November 2005 finds that the number of people who use Internet Search Engines to find information has jumped over the last year, claiming a solid No. 2 spot behind e-mail as the most popular activity online. In the year 2003, 250 million searches were made daily on Google alone!


How Does It Work?


On the Internet, whenever somebody wants to find something, they use Search Engines. As spam continues to lessen the effectiveness of email as a marketing tool, Search Engine Marketing is fast becoming the marketing strategy of choice for companies who want to reach a global audience 24 hours a day, 7 days a week, either for free or for as little as USD $0.05 per visitor. As the Internet becomes more and more a part of our everyday lives, the greater their role becomes in helping businesses connect with their customers at that crucial point in their buying decision process (when they are searching for it).


Right now, there are probably people… potential customers who are looking for whatever products or services you are offering on any or all of the major Search Engines. When potential customers type in the keywords that they are searching for and press that “Search” button, do they find you or your competitors instead?


How can you get your business to appear on Search Engines?


Of course, you first must have a Web site. If you don’t have one, get one designed by someone who has a decent understanding of Search Engine Optimization. I’ve come across business Web sites that are so badly designed from an SEM perspective that you can’t even find it even if you search for the company name or business name itself! Even worse, their sites are designed in a way that prevents instead of facilitates their visitors to transact with them.


There are basically 2 ways for you to get your Web site to appear on Search Engines. You either get it listed on the “organic” or natural search results by doing Search Engine Optimization (SEO) or you launch a Pay Per Click Campaign (PPC) for the keywords you want your Web site to appear for. Ideally, you should be doing both because a PPC campaign can start driving highly-qualified traffic to your Web site almost instantly while you wait for your SEO campaign to gain momentum and get your Web site within the top 20 of the SERPs (Search Engine Results Page), otherwise known as “organic” or “natural” search results, which can take months to happen.


What Is Search Engine Optimization?


To get your Web site to appear on the SERPs you need to launch an SEO campaign. The main problem with SEO is that it can be very difficult and take anywhere from several months to over 1 year before you can achieve good rankings and appear within the top 20 rankings or top 2 pages of the organic search results which is all the results that most people are willing to see before they make a decision and choose what Web site to ultimately visit and do business with. Getting your Web site listed in the top 20 results is going to be a constant battle, especially if you are in a highly competitive industry and your competitors are also actively doing the same thing.


How your Web site is designed determines in great part how well its Search Engine rankings will be. Do you adore that lovely Flash animation on your home page? Loose it! Search Engines can’t see that Flash animation and they rely almost exclusively on text to determine the relevance and consequently, the ranking of every Web page.


What Is A Pay Per Click Campaign?


Pay Per Click or PPC campaigns are basically ads (Sponsored Links) that appear alongside the organic search results whenever someone uses a Search Engine to search for anything that he’s interested in. The reason why it’s called Pay Per Click is because you spend only when somebody actually “clicks” on your PPC ad and not every time somebody sees it. These ads are controlled and are made to appear only every time specific “keywords” are searched for. The level of control an advertiser has over his PPC campaign is so high that he can control exactly how and who gets to see his PPC ads and most importantly, how much he spends for it. For as little as USD $0.05 per click on Google and USD $0.10 on Yahoo and MSN, you can start driving highly-qualified visitors to your Web site.


What Are Its Advantages Over Traditional Marketing Mediums?


While you may get an increase in sales when you put out an ad on TV, radio or print, it is almost impossible to track how well your sales were influenced “directly” by your ads. With Search Engine Marketing, you would know exactly how much you are spending and how much actual revenue you are getting for each cent that you spend for it. You can even know where your customers are coming from using Web Analytics such as the popular and free Google Analytics.


The ability to control your marketing expenditure, track your campaign’s performance, identify and target your market, a truly global reach, measurable results and being able to make changes to your campaign on the fly makes Search Engine Marketing far superior to traditional marketing medium.


How Effective Is Search Engine Marketing?


It is not impossible to convert 50% of your Search Engine originating traffic. The real beauty of Search Engine Marketing is that it allows your customers to find you instead of you trying to find them.


How much does it cost?


The cost of any Search Engine Marketing campaign depends greatly on the scope and extent of it. The more keywords and the broader the audience you want to target, the more it’s going to cost but the greater the benefit would be. Maybe the more important question is… “How much is it costing your business by not doing Search Engine Marketing?”

Jonathan Casuncad has over 6 years of experience as a Search Engine Marketing consultant. He has worked for several American SEM companies. Web site: www.sem-pros.com Mobile: +63915-4065427 Skype: jonathan.casuncad Yahoo Messenger: jonathancasuncad

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Diesel Engine Pros and Cons

Posted on September 3, 2010 by admin

The diesel engine is fast becoming on of the more economical choices for individuals. With the rising costs of fuels, it is seen that diesel is still one of the more affordable options. It in the best has generated a reputation for being very much a major source of pollution but in recent times has been cleaned up to a great extent.


The biggest advantage of the diesel engine is seen in the fact that the fuel is much more economical. The diesel engine gives a lot more than the gasoline engine for much reduced costs. There is an approximate advantage of using diesel of as much as 30% at times. There is less fuel consumed for the same task and you therefore do not have to refill your tank as often.


The reason many persons do not opt for the diesel engine is in fact the initial start up costs of installing such an engine. The extra costs are quite high for the engine and its installation. If you however look into the savings overall the diesel engine will in fact be the more economical choice.


It is seen too that the vehicle that is installed with a diesel engine will retain more value than the gasoline engine. This is due to there being a demand for vehicles that are fuel efficient on the market as the cost of fuel continues to rise. The diesel engine vehicles also tend to stay on the road longer. If properly maintained these will outlast the typical gasoline engine.


It can also be seen that the diesel engine will give a different drive from a gasoline engine. The vehicle running on a diesel engine will have more of a zip too it. The vehicles will also have more power for tasks such as towing as the diesel engine can handle more load.


There is also another downfall associated with the diesel engine. This is the fact that it is much noisier when compared to the gasoline engine. This noise level is however no where as loud as the past and is in fact quite bearable to users. In fact most of the typical drivers on the road will not be able to tell the difference between a diesel engine and a gasoline engine.


Emissions continue to be a cause for concern for the environmentally conscious. It is true that the diesel engine has come a long way from times gone by in terms of emissions but it is still dirtier than the gasoline engine. There is more visible pollution from the diesel engine and this is due to the fact that the diesel engine will throw out more particulates from the exhaust tailpipe as well as more nitrogen oxides. There is however less carbon dioxide pollution. This is a tradeoff but it is the dilemma that many persons face when choosing between the gasoline and the diesel engines.


One of the other concerns when dealing with the diesel engine is the fuel availability. The diesel fuel is commonly found at truck stops on highways bit is not as common in neighborhood service stations. It is vital that consideration be made of where you will source fuel for a diesel engine. It is also seen that there are not that many options when purchasing a diesel engine car so the choices are limited.

John Stafford is the webmaster for http://www.diesel-generator-central.com

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How the Diesel Engine Works

Posted on September 3, 2010 by admin

It has been 114 years since Rudolph Diesel applied for a patent for his new improved engine. It was hoped to replace the gasoline engine but as we can all see that this has not happened. The gasoline engine having just been invented in 1876 was still considered inefficient in fuel consumption and power. An evaluation of each engine’s performance tells a story that is difficult to reconcile with the way things have shaken out in the beginning of the 21st Century. The invention of the Diesel offered the world a far more efficient and effective fuel based engine. It actually provides more horsepower per gallon or liter than a gasoline. This is why diesel engines power our large earth moving equipment, trucks, marine engines, low mileage cars and now aircraft.

The diesel is a combustion injection engine. Unlike the gasoline engine, air is compressed first and then the fuel is injected into it. The compressed air is hot enough to ignite the diesel fuel without the use of a sparkplug. Diesel engines developed out of the earlier work surrounding two engines; the original diesel design and the solid injection system of Herbert Akroyd Stuart created in his hot bulb engine. This means that the upward stroke of the diesel engine compresses the air to where its’ temperature is between 1300-1650° F. When the piston has reached the top of its’ upward stroke, diesel fuel is then injected, combustion occurs, pressure increases and pushes the cylinder downwards. This motion is transmitted by means of the connecting rods to the crankshaft which itself turns thus transmitting rotating power to a drive shaft which powers ships, cars, generators, aircraft and even motorcycles.

During cold weather, diesel fuel thickens when the wax crystallizes. It becomes a gel and the fuel injection will not easily work. Technological advances have made this a problem of the past. The fuel lines and fuel filter can be pre-warmed, others use a glow plug in the combustion chamber to pre-heat its’ walls, some use resistive heaters in the intake manifold to warm air taken into the combustion chambers and engine block heaters are used in areas like Kansas or Nebraska when automobiles are left in the cold overnight.

Diesel engine speed used to be controlled by governing the rate of fuel through a gear system. Today the use of electronically controlled engines ECM (electronic control module) allows diesel engines to adjust their timing to start according to the environmental conditions of heat and cold, regulate the engine speed in terms of RPM (revolutions per minute) and maintain fuel economy.

Diesel engines may not have beaten its’ chief contender, the gasoline engine, but it has kept ahead in terms of heavy machine and naval engines. It has recently performed outstandingly in the area of remotely piloted vehicle engines, set amazing land speed records for racecars and motorcycles. The diesel engine has improved amazingly in the past 114 years. The use of electronics has given all engines abilities of fuel conservation unheard of in past years. This makes the diesel engine a real budget-winning contender. This year the new 2006, Volkswagen diesel won fourth place in the best mileage evaluation according to http://www.fueleconomy.gov. Diesels may prove to be the green vehicle engine of choice in the future since they have very little carbon monoxide emissions. Catalytic converters and diesel particulate air filters have made diesel engines free from particulate, nitrogen and sulfur oxides. Diesel engines may prove to be the easiest solution to greenhouse gases.

John Stafford is the webmaster and a contributor for http://www.diesel-generator-central.com and http://www.diesel-performance-pros.com

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The Many Aspects Of Marketing To Search Engines

Posted on September 3, 2010 by admin

Because approximately 85% of all internet users looking to buy online will place a keyword in the search box of a search engine, you had better have a good understanding of how to market your website to them.

I wrote this article to help you understand a little bit about how search engines work.

Search engine marketing was once the gold rush for online customer acquisition. When the internet was much smaller and search engine rankings was easier to come by, a business could earn top ten ranking and free traffic quite easily.

Today, through, competition has skyrocketed, and ranking in the top ten for leading search engines within the chosen keywords or phrases can be next to impossible. Additionally, search engine algorithms or the criteria they base relevancy against, change as frequently as once per month.

As a result, developing a website that meets the criteria for superior ranking results is the same as chasing a moving target. In any regard, the basic foundation is important in internet marketing today and why search engines are pay-per-click driven, discussed in detail in my book “The Newbies Guide To Internet Marketing.”

Portal vs. Search-Only Sites

Search engines have two basic styles – portal and search box focused. http://Yahoo.com is a portal site, along with http://Netscape.com and http://MSN.com. These engines, sometimes called directories, offer search, news, mail and other user features to encourage repeat visits and visibility.

Other search engines offer nothing aside from a search box. http://Google.com, http://DMOZ.org and http://AltaVista.com are search box based engines. Each time one searches these engines, he or she receives a listing, often many pages long, of relevant results listed according to their relevancy algorithm.

In either search style, results depend on inclusion within the engine’s extensive database, some using human edition and others fully automated, some requiring paid inclusion and others free. Results listings are called SERP’s or search engine result pages.

Search engines began in the early 1990′s to organize the growing online information sources. Since then, search engines have become one of the leading avenues for online business marketing. According to the Internet ranking source http://Alexa.com, Yahoo is the most visited site on the Internet, reaching an average of nearly 270 billion users, Google reaches an average of almost 150 billion users each day. Lycos averages nearly 5 billion, Netscape averages 4.3 billion and Alta Vista reaches nearly 5.5 billion users per day.

Studies also indicate search engines and links are the most effective method to reach users. According to GVU users survey, 85 percent of all new visitors currently arrive from search engines. Other strong marketing venues include word of mouth and print direct mail advertising.

Not all search engines are created equally. Each database is built on specific classes, such as visitor quantity, professionalism, search quality and target audience. The higher regarded search engines return the most relevant results and compile the most comprehensive resources for any given search. In addition to the all-inclusive search engines like http://Yahoo.com and http://google.com, other location or industry-specific search engines specialize in sites of interest, such as bed & breakfast, restaurants or art galleries. These are smaller, but offer more niche industry or geographic-based results.

Search engine marketing is tiered, each level offering a distinctly different service that the next. At the most basic level is search engine listing. Listing refers to registration in any given database. This does not guarantee ranking in the top search results, but does obtain consideration.

The next level up is search engine optimization or improving a website based upon current search engine algorithms – what they seek, how they label relevance, who they place first.

Search engine placement and positioning refers to particular rankings promise for given search terms or keywords. Because most people who search pay attention to the first three pages, if not the first page only, search engine positioning generally aims for top ten placements in the largest search engines. It’s one thing to be included in a database and another thing completely to actually be found among the millions upon millions of searchers reading only the first few results.

Keywords

To rank relevantly within search engine results, each website must be considered relevant to a particular search algorithm for a given keyword or phrase. Keyword selection can be a challenge to both experts and neophytes. While anyone can come up with various words that may be used when searching for their product or service, these words may not be the ideal mix for search engine ranking. Why? If a marketer chooses a popular keyword phrases, he or she and a million other businesses compete for top placement. Top SERP placement is dense, searchers typically giving up after the first three pages. To succeed, one must use relevant keywords that are not being used by everyone else and that are searched for quite often. This may include misspellings and other alternative data. After finding relevant keywords and phrases, the results must encourage conversion or success based on each business’ criteria. For example, while it may be possible for a DVD rental firm to get top listings under the search criteria “free DVD rentals”, the person who visits is looking for free merchandise and will leave if its not found.

For optimal search engine rankings, a page will be optimized for only one to two popular but non-competitive keywords or keyword phrases.

Needless to say there are far more aspects to marketing to search engines than I can cover in this article but the information provided here should give you a good insight into understanding how important it is to design a website that is search engine friendly.

Article Summary:

Search engines are the #1 tool people use when shopping for products, services or information online. Properly promote your site to search engines and watch your traffic explode. If you gain an understanding of how to properly promote your website your efforts will reach it’s full potential.

Don’t give up! If at first you don’t succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don’t set unrealistic goals. Contrary to popular beliefs, having a successful, profit making, online business doesn’t happen overnight.

So, Good Luck, Make Money and Have Fun Doing It – Shirley Kelly

Shirley Kelly is a full-time internet marketer who has written over 200 articles in print and published 5 ebooks. To read her latest book, “The Newbies Guide To Internet Marketing” visit her at http://www.websitemarketing2.com

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Technics for Search Engine Optimisation

Posted on September 3, 2010 by admin

Many web designers view search-engine optimization (SEO) as a “dirty trick,” and with good reason: search engine optimizers often pollute search engine results with spam, making it harder to

find relevant information when searching. But in fact, there is more than one type of search-engine optimization. In common usage, “black-hat” SEO seeks to achieve high rankings in search

engines by any means possible, whereas “white-hat” SEO seeks to code web pages in a way that is friendly to search engines.

Two years later, I am going to take Brandon’s conclusions a step further. I have been a search engine optimizer for several years, but only recently have become infatuated with web

accessibility. After reading for weeks and painstakingly editing my personal website to comply with most W3C Web Content Accessibility Guidelines, I have come to a startling revelation: high

accessibility overlaps heavily with effective white hat SEO.

Accessibility for all users, even search engines

On further reflection, this overlap makes sense. The goal of accessibility is to make web content accessible to as many people as possible, including those who experience that content under

technical, physical, or other constraints. It may be useful to think of search engines as users with substantial constraints: they can’t read text in images, can’t interpret JavaScript or applets, and

can’t “view” many other kinds of multimedia content. These are the types of problems that accessibility is supposed to solve in the first place.

Walking through a few checkpoints

Now that I’ve discussed the theory of why high accessibility overlaps with effective SEO, I will show how it does so. To do this, I am going

to touch upon each Priority 1 checkpoint in the W3C Web Content Accessibility Guidelines which affects search-engine optimization.

1.1 Provide a text equivalent for every non-text element.

Not only are search engines unable to understand image and movie files, they also cannot interpret any textual content that is based on vision (such as ASCII art). alt and longdesc attributes will,

therefore, help them understand the subject of any such content.

Search engines are also “deaf” in reference to audio files. Again, providing textual descriptions to these files allows search engines to better interpret and rank the content that they cannot “hear.”

1.2 Provide redundant text links for each active region of a server-side image map.

Text links are very important to search engines, since anchor text often succinctly labels the content of a link’s target page. In fact, many search engine optimizers consider anchor text to be the

single most important factor in modern search algorithms. If a website uses an image map rather than a text-based menu as the primary navigational method, a redundant text-only menu

elsewhere on the page will give search engines additional information about the content of each target page.

4.1 Clearly identify changes in the natural language of a document’s text and any text equivalents.

Major search engines maintain country and language-specific indexes. Specifying the language of a document (or of text within a document) helps search engines decide in which

index(es) to place it.

6.3 Ensure that pages are usable when scripts, applets, or other programmatic objects are turned off or not supported

Some users choose to disable JavaScript and applets in their browser’s preferences, while other users’ browsers do not support these technologies at all. Likewise, search engines’ “browsers”

do not read scripts; therefore a webpage’s usability should not be crippled when scripts are not supported. Otherwise, search engines may not even index the page, let alone rank it well.

14.1 Use the clearest and simplest language appropriate for a site’s content.

It is a bit less obvious how this particular checkpoint aids SEO. But if a website contains the “clearest and simplest language appropriate

for the site’s content,” it is probably using those keywords with which potential searchers will be most familiar. Searchers tend to use succinct queries containing familiar language. Thus, to

receive maximum traffic from search engines, it is best that a website contain the same words which the site’s audience will use when searching.

The benefits do not end with Priority 1—many of the Priority 2 and 3 Checkpoints are important for SEO purposes, too. For instance, Checkpoints 6.2 and 6.5 refer to the accessibility of dynamic

content. In fact, making dynamic content search engine-friendly is one of the most daunting tasks a search engine optimizer faces when working on an ecommerce or database-driven site.

Following the W3C’s recommendations can help to avoid any indexing or ranking problems related to using dynamic content.

From the horse’s mouth

If you doubt any of the above, perhaps a visit to Google’s Webmaster Guidelines could convince you that Google rewards high accessibility. This page specifically mentions best practices

which will help Google “find, index, and rank your site.”

Design and Content Guidelines:

* Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

* Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.

* Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

* Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

* Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images.

* Make sure that your title and alt tags are descriptive and accurate.

Technical Guidelines:

* Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs,

frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.

The checkpoints I highlighted above are just a few of the many ways that high accessibility will help optimize a website for search engines—many of the other checkpoints in the W3C Web

Content Accessibility Guidelines are helpful to SEO, as well. Of course, to most web designers, the goal of accessibility is (and should be) to make sites accessible to all people, independent of

their platform or any disabilities they have. But if accessibility gets a website more traffic from Google, even better!

we are provide the articles for seo rankings

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How to Make Websites that Search Engines Love

Posted on September 3, 2010 by admin

There is no black magic or knowledge of rocket science required to building websites that are easy for search engines to navigate round and give you the best possible ranking.


Get the fundamentals right and you will be ahead of the vast majority of websites created.


Originally there was SGML (Standard General Markup Language). This was the standard to which all information was displayed on the Internet. It is still the basis to which HTML and XML adhere. The Algorithms that Search Engine Spiders use to analyze sites are designed to recognize this standard and very little has changed! It is therefore imperative that you design your WebPages with this in mind. If you use it, not only will you produce WebPages that Search engines will love but will vastly improve the chances of your site being ranked highly for your desired keywords and phrases.


TEXT FORMATING TAGS


OK here are the three most important tags used for formatting your text:


[H1] the Main Heading Tag, tells the SE the pages main topic


[H2] a Second Heading and slightly smaller (e.g. subheading)


[p] paragraph and the body of text and content


A typical layout of your HTML code, and therefore your text, should look like this.


[HTML]

[HEAD]///////I’ll explain what need to go in this bit later on //////// [/HEAD]

[BODY]

[H2]Title of Your Page Starting with you Keyword Phrase[/H2]

[H3]Subtitle Including Some other Keywords/Phrase[/H3]

[p] Lots of useful information with the odd keyword thrown in but good useful information is what really makes a site successful, after all, Content is King – I’m now starting to waffle on. [/p][H3]Next Subtitle Including Some other Keywords/Phrase[/H3]

[p] Lots ore useful information with the odd keyword thrown in but good useful information is what really makes a site successful after all Content is King – and again I seem to be waffling on. [/p]

[/BODY]

[/HTML]


There are other basic HTML tags that you can use of course but these three are so obvious that it makes it an absolute breeze for Search Engines to look at your web page and instantly know what your site is all about and how to rank its content. OK, there is one slight problem though. If you used these tags as they are on your pages and in particular the text on them isn’t going to look that good on the eye and certainly won’t win any design awards. This is where Custom Style Sheets come into play in a major way.


ALT TAGS


These provide the Search Engine Robots with a description for any images you have on your page. They look as follows:


[img src="" alt="blue beach ball " width="50" height="50" /]


Place in good descriptive key words here without going over board i.e. no spamming the same words in every images alt tag 3 times each.


META TAGS – TITLE, DESCRIPTION AND ROBOTS


The Meta Tags and Title go in the Head section of your HTML and let Search Engines know what was important on a Webpage and so how to rank its importance. They can also tell the Search Engine what language it is written in and other files it needs to take into account. Typically it will look something like this:


[HEADER]

[TITLE]Greek Holidays Idyllic and Very Cheap[/TITLE]

[META name="description" content="Very Cheap Prices for Idyllic Greek Holidays and Vacations in Greece"]

[META name="keywords" content="budget cheap greek holidays vacations europe Greece sunshine"]

[/HEADER]


The Title Meta Tag is extremely important and is widely used by the SE’s most importantly Google. Make it between 5-10 words and put your best Keyword/Phrase at the beginning e.g. ‘Greek Holidays’.


The Description Meta Tag should be less than 150 characters in order to suit all Search Engines. Anything more than this will simply be missed out with some SE’s. The “description” is what most SE’s use to describe your site when listed in its results. Make sure it is ENTICING for potential customers. It should include at least 5 of your best keywords but DO NOT simply repeat all of them in your “description”.


The Keywords Meta Tag should be a string of keywords and 2-or-3 word phrases that people surfing the net might use to find pages like yours. It is a very common opinion amongst many experts that the “keywords” Meta Tag is used very little if at all by SE’s these days. This is very true but since some SE’s do still use them to some degree DO NOT repeat your keywords more than 3 times in either your “keywords” Meta Tag or your “description” Meta Tag. Some SE’s will consider this as ‘Keyword Spamming’ and your site could be seriously penalised.


The Robots Meta Tag is a simple instruction that goes in between the [HEAD] and [/HEAD] tags of your web page and tells any visiting Search Engine Robots whether than can index that page (INDEX, NO INDEX) or follow the links leaving that page (FOLLOW, NO FOLLOW). There are basically 4 variations of these instructions:


1. [META NAME="ROBOTS" CONTENT="INDEX,FOLLOW"]

2. [META NAME="ROBOTS" CONTENT="NOINDEX,FOLLOW"]

3. [META NAME="ROBOTS" CONTENT="INDEX,NOFOLLOW"]

4. [META NAME="ROBOTS" CONTENT="NOINDEX,NOFOLLOW"]


The simplest way of using the tags is to use example 1. above on every page of your website that you want the search engine seeing and then put example 4. above on every page that you do not wish the Search Engine to see yet alone index for the world to see.


ROBOTS.TXT FILE


The Robots.txt file is actually the first thing Search Engine Robots will see when they visit your site. With the use of a Robots.txt file we can tell Search Engines what areas of your site are out of bounds. There are also many other uses for the Robots.txt file but I won’t talk about it here.


Using a text editor (notepad, BBedit etc) create a new file and name it, yes you guessed it: robots.txt. Place in it the following syntax:


User-agent: *

Disallow: /cgi-bin/

Disallow: /pictures/

Disallow: style.css


This syntax tells Search Engine that it may not look in to the folders “cgi-bin” or “pictures” (these could actually be any directories you name). Save the file, upload it to the root of your website i.e. yourdomain.com/robots.txt and that’s it.


The SEO benefit to you is not so much to give you a higher ranking but to make your site more Search Engine friendly… Think Kudos!


SITE LAYOUT – THEMED BASED WEBSITES – THE ULTIMATE SEO TECHNIQUE


Establishing a theme for your site and the contents’ structure can produce a dramatic increase in your sites ranking amongst Search Engines. All of the big search engines use a ‘Themed’ based algorithm in their ranking criterion. This is basically essential for them in order to return the most relevant results when a user enters certain ‘keywords/phrases’ into their search engine. Basically a Search Engine will spider every single page on your site and index it as one. It is therefore imperative to concentrate your sites content on the around the main theme and not to diversify too much.


SITE STRUCTURE


The structure of your site, i.e. how your content is categorized and linked together, is meant to support and strengthen the overall theme of your site. Let me explain how you achieve this.


There are 4 main types of pages you need to be concerned with:


* Index

* Sitemap – (a.k.a. Table of Contents)

* Hallway Pages

* Doorway/Content Pages


View your site as a Shopping Complex. The theme is “Shopping”. It has an entrance (Index page). At the entrance there is a map showing you the different areas, stores, and the stores contents (Sitemap). From the entrance there are 3 possible hallways you may walk down one for “Sports”, one for “Home”, and one for “Toys”. Each has its own description of what specific shops you’ll find (Hallway Pages). As you walk down the Hallways you’ll pass the doorway to each shop on which is a very detailed explanation of what is inside the store (Doorway Pages). I’ll explain these pages in closer detail.


Index Page – Most Search Engine Optimization experts agree that your websites’ initial page of entry (index.htm default.htm etc) will never be the definitive page that Search Engines will rank highly. Make sure it looks good, introduces your visitors to your site, and lets them know what they can expect to find deeper within it. E.G. If your site was about Holidays in Spain, all you want to say here is “Come to Greece for your Holidays its great!”


Sitemap – A single page that is linked only off your Index page and links to every single page on your site. It should be laid out like a Table of Contents but with one or two keyword specific sentences for each and every link. This should be linked off your main page but DO NOT call/name the text in the link as “Sitemap”. It’s often thought that Search Engines will penalize this. Instead simple call it “Table of Contents”.


Hallway Page – This is basically the first page of each Sub Category. It should give a brief summary/paragraph of each specific topic within that Sub Category. E.G. Staying with the Spanish Holidays theme Hallway1 would deal with “Accommodation” and Hallway2 “Excursions”. A rule of thumb would be to focus these pages on keyword phrases containing 1-3 words.


Doorway Page – This is an individual page that is only concerned with a specific Topic of that Sub Category as mentioned in the Hallway Page. These pages are full of very specific topic related content. They will also be keyword/phrase rich focusing on 3-4 keyword phrases. E.G. Following the Hallway Page of Accommodation, Doorway1 could be “Hotel Rooms” and Doorway2 “Apartment Flats”.


How to Link your Pages


All linking should be done vertically throughout the site. The only exception to this rule is the Sitemap (which links to every page). Doorway Pages should be linked to the Hallway Pages above them and the Hallway Pages in turn should be linked to the Index Page.


Always use the Hyperlink Title tag. Its another great excuse to drop a few more keywords to describe the page you are leading the Search Engine Spider too.


Similar to the Alt Tag the Titale tag is placed within the syntax of the hyperlink and looks like this:


Title=”some useful keywords to describe the link”


LINK POPULARITY


Arguably the most important factor in getting a high search engine ranking. This has basically been Google’s little baby that most of the other Search Engines have also begun to adopt. OK the concept is simple: If Search Engines can see that other sites are linking to you, then they think that you’re popular. The more other sites link to you, the more popular you look. The more popular you look, the higher ranking the SE will give you.


Not all links are equal though. If the sites linking to you are about the same topic e.g. “Holidays in Greece” then Google is going see these as highly relevant links. Further more, the bigger the site that links to you, or the greater its Page Rank, the more weight Google will give to these links and so your Search Engine Positioning will benefit greater.


SEARCH ENGINE SITEMAP


Not to be confused with the traditional Site Map or Contents page, this page is designed specifically for the Search Engines and not for visitors to your site. Similar to the Robots.txt file, this file does not so much give your site higher rankings as it does make your site more easy to navigate for a Search Engine. Search Engine Sitemaps do require some basic knowledge of xml if you wish to build one by hand but do not fear, there are many tools available online to help you build automatically. If you are new to Google Sitemaps I would recommend reading their overview: google.com/webmasters/sitemaps/siteoverview.


SUMMARY


If you can create a website that provides a clear understanding of the theme of its content with an easy to follow navigational system, you will have accomplished the fundamental basics of your onsite Search Engine Optimisation.

Duncan Johnson is just one of the Search Engine Optimisation UK Experts for E2 Performance Marketing. Educating and demistifying Internet Marketing for their customers is as important as delivering the result. To learn more about Search Engine Optimisation UK visit http://www.E2performance.com

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Search Engine Submission Tools Attract Traffic Like Bees to Honey!

Posted on September 3, 2010 by admin

Search engine submission tools make it easy for webmasters to submit their website URLs to search engines. Most webmasters would have one or two of these search engine submission tools in their arsenal for website promotion. Without them, search engine submission does not reach its full potential as a traffic generation technique. This article would explain why search engine submission is critical to a website’s success and why search engine submission tools are must-have tools in every webmaster’s toolkit.

What is search engine submission? Webmasters since the start of the internet age saw the importance of search engines as a free source of traffic. Having your website listed, ie indexed in major search engines is like listing your home in the street directory so that people may find you. People only hear of the big names such as Google, Yahoo and MSN, but they do not know that even these big search engines are actually networks of smaller search engines, in the tune of thousands of them.

Though approximately 80% of search engine traffic comes from the 3 major search engines, the smaller search engines still account for a sizeable 20%. Do not belittle how much traffic they can bring to your website. Therefore, it is important to submit to these smaller search engines. Unfortunately, manual submission without the aid of search engine submission tools can be taxing in time and energies. Most webmasters would rather work on building content and more websites than to do data-entry.

As I have mentioned, submitting to thousands of search engines manually is tedious. Time is of essence to successful webmasters. People have resorted to free search engine submission tools or online services. Sad to say, a lot of these free services or tools are buggy and your submission is either incomplete or under wrong categories. In both cases, your submissions are rejected – a complete waste of time and effort. It can be costly to submit to each major search engine such as Yahoo, for inclusion. There are online paid search engine submission services but tread carefully as many of them don’t deliver decent submission results. Those which do provide excellent search engine submission services can be pretty costly for a new webmaster.

There is another alternative for search engine submission that is, using search engine submission tools such as search engine submission software. These tools are capable of either submitting semi-automatically or automatically to a preloaded list of search engines. Submission is systematic and saves a great deal of time. These search engine submission tools are relatively cheap when we measure it in terms of the time savings you get, freeing you to focus on building your business or engaging in other website promotion activities. Such tools normally carries a one-time price tag so most newbie webmasters can also afford them. Read more at my blog about several affordable search engine submission tools that you can use to drive instant traffic.

This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Davion is a successful webmaster and author. Read more about search engine submission and reviews of search engine submission tools and find out how these tools can automate search engine submission for faster indexing, instant traffic and more sales at Search-Engine-Submission-Tools.blogspot.com.

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Search Engine Submission Tools Attract Traffic Like Bees to Honey!

Posted on September 3, 2010 by admin

Search engine submission tools make it easy for webmasters to submit their website URLs to search engines. Most webmasters would have one or two of these search engine submission tools in their arsenal for website promotion. Without them, search engine submission does not reach its full potential as a traffic generation technique. This article would explain why search engine submission is critical to a website’s success and why search engine submission tools are must-have tools in every webmaster’s toolkit.

What is search engine submission? Webmasters since the start of the internet age saw the importance of search engines as a free source of traffic. Having your website listed, ie indexed in major search engines is like listing your home in the street directory so that people may find you. People only hear of the big names such as Google, Yahoo and MSN, but they do not know that even these big search engines are actually networks of smaller search engines, in the tune of thousands of them.

Though approximately 80% of search engine traffic comes from the 3 major search engines, the smaller search engines still account for a sizeable 20%. Do not belittle how much traffic they can bring to your website. Therefore, it is important to submit to these smaller search engines. Unfortunately, manual submission without the aid of search engine submission tools can be taxing in time and energies. Most webmasters would rather work on building content and more websites than to do data-entry.

As I have mentioned, submitting to thousands of search engines manually is tedious. Time is of essence to successful webmasters. People have resorted to free search engine submission tools or online services. Sad to say, a lot of these free services or tools are buggy and your submission is either incomplete or under wrong categories. In both cases, your submissions are rejected – a complete waste of time and effort. It can be costly to submit to each major search engine such as Yahoo, for inclusion. There are online paid search engine submission services but tread carefully as many of them don’t deliver decent submission results. Those which do provide excellent search engine submission services can be pretty costly for a new webmaster.

There is another alternative for search engine submission that is, using search engine submission tools such as search engine submission software. These tools are capable of either submitting semi-automatically or automatically to a preloaded list of search engines. Submission is systematic and saves a great deal of time. These search engine submission tools are relatively cheap when we measure it in terms of the time savings you get, freeing you to focus on building your business or engaging in other website promotion activities. Such tools normally carries a one-time price tag so most newbie webmasters can also afford them. Read more at my blog about several affordable search engine submission tools that you can use to drive instant traffic.

This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Davion is a successful webmaster and author. Read more about search engine submission and reviews of search engine submission tools and find out how these tools can automate search engine submission for faster indexing, instant traffic and more sales at Search-Engine-Submission-Tools.blogspot.com.

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Search Engine Submission Tools Open Traffic Floodgates to Websites

Posted on September 3, 2010 by admin

Search engine submission tools are excellent tools when it comes to getting our websites indexed in the search engines. Such tools can either be provided by search engine submission services or in the form of software. What they can do for us is rather straightforward – submitting our website details for inclusion in the search engines. Why is it so crucial that we make use of these search engine submission tools?

There are a few reasons why we submit to search engines. One reason is to get our websites indexed as quickly as possible. Indexing is important so that people can locate our websites in the search engines. Websites that are not indexed cannot be found at all, so it doesn’t matter even if we have built a 1000 page website. Indexing in search engines is powerful because search engines network with one another. Once it is picked up by one search engine, the rest would slowly catch up. One trick is to submit your website to MSN, as they allow you to suggest websites for their search engine spiders to explore. MSN tend to index websites faster than Yahoo and Google. Once your website is accepted and indexed in MSN, the rest would follow shortly.

Another reason why we submit to search engines is to optimize exposure of our websites. There are literally hundreds to thousands of small search engines which you may not have heard of. Some of them are in collective partnership with the major search engines, so there is an intricate network of search engines that interact with one another. Pitting yourself against big-timers or established websites in the major search engines can be a draining and most of the time, unrewarding journey. Submitting to the small search engines and getting them indexed gives you greater opportunities to rank high in them.

While submitting to smaller search engines is an excellent idea, webmasters also understand it is a chore to submit to the search engines one by one. It feels like eternity to submit to hundreds of them. People by nature don’t like repetitive tasks especially you are one of those who hate to perform data-entry tasks. The solution is therefore to employ the services of search engine submission tools like search engine submission services or software.

There are many choices in the internet but unfortunately, some of them charge an exorbitant fee to submit your website. Unless your pockets are deep or your returns from search engine submissions far exceed your expenses, you would find using search engine submission tools barely a good investment or website promotion method. Naturally, there are also some unscrupulous services that employ unorthodox or blackhat search engine submission tools to spam the search engines and their network partners with your website details, getting you banned rather ranking well. Discover what the cheap yet effective options are at my blog if you are looking for affordable search engine submission tools.

This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Davion is a successful webmaster and author. Read more about search engine submission and reviews of search engine submission tools and find out how these tools can automate search engine submission for faster indexing, instant traffic and more sales at Search-Engine-Submission-Tools.blogspot.com.

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Diesel Engine Principles For Beginners

Posted on September 3, 2010 by admin

Diesel engine principles are pretty straight forward for the experienced mechanic but what about regular everyday people who have never taken the time to find out more about a diesel engine and how it works?


I am going to explain in layman terms the basic principles of a diesel engine.


What is the difference between a gasoline engine and a diesel engine?


The first thing you should know is a gasoline engine and a diesel engine are totally different. A gasoline engine is constructed much lighter than the heavier built diesel engine. The gasoline engine runs on a air and fuel mixture combined with a high energy spark that is timed to ignite inside each engine cylinder at the precise time creating power and torque turning force which drives your vehicle.


A diesel engine uses high compression intake air that is compressed into a very small space inside each cylinder causing extreme heat. This is called heat of compression which ignites a very fine high pressure mist of diesel fuel that is injected into each cylinder at the exact time.


So you now know that a gasoline engine needs a high energy spark to run while a diesel uses heat of compression. The four stroke principle in all engines run on four strokes or four cycles, both these terms mean the same.


Here is how the four stroke diesel engine operates. The four strokes are intake, compression, power and exhaust.


The pistons, valves and injectors work together in each cylinder in a set sequence over and over.


Intake stroke. Intake valves in the cylinder head open allowing pressurized air to enter each cylinder while the piston is traveling downward. The pressurized air supply is made possible by the turbocharger which pushes air into the intake system giving the diesel engine a boost of air to keep up with instantaneous injection of fuel.


Compression stroke. When the piston starts to move upward the valves close which traps the intake air in the cylinder and allows compression to take place. The heat of compression is reached when the piston reaches the top of the cylinder, the diesel fuel is then injected into the cylinder at the precise time.


Power stroke. After injection takes place an explosion occurs in the cylinder because of the combination of heat and atomized diesel fuel. This causes the piston to be forced downward which produces torque and the horsepower required from a typical diesel engine.


Exhaust stroke. After the power stroke the piston moves upward once again while the exhaust valves open allowing the previously ignited gases to escape to the atmosphere out the exhaust system.


As mentioned before each cylinder goes through this exact sequence over and over in a set firing order. For instance, a 6 cylinder diesel engine has a firing order 1 5 3 6 2 4 This is the order that each cylinder goes by, following the 4 strokes mentioned above.


This sequence has been engineered to allow the diesel engine to run smoothly with no imbalance.


Here is some diesel engine trivia on high performance diesel engines. Fuel passes through the injector at speeds of nearly 1500 miles per hour, as fast as a jet plane at top speed. Fuel is injected into the combustion chamber in less than 1.5 milliseconds, the same time it takes for a camera flash to go off.


The minimum amount of fuel injected into a diesel engine is one cubic millimeter, about the same volume as the head of a pin. Volkswagen has developed a one liter diesel powered car that got 100 kilometers out of .89 liter of fuel, 60 miles on less than one quart of fuel.


There is much to learn about diesel engines and a ton of information online. If you have ever considered buying a vehicle with a diesel engine you have my blessing.


The extra cost will be to your benefit, so I recommend finding out more about diesel engines before you decide which one to choose.


I hope you have found this information on diesel engines helpful.

John Whelan is a certified Heavy Duty Mechanic with 30 years experience and enjoys sharing tips and resources on school buses and other related mechanical systems.
Check out his Website for free tips, photos and information.

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